Guest judge, Paul Brourman, President and CCO, Sponge, Chicago
This week's guest judge is Paul Brourman, President and Chief Creative Officer of Sponge, Chicago.
Brourman has more than 20 years' experience in advertising and marketing, most of which were spent at DDB Chicago. During this time, he developed breakthrough creative work on accounts such as McDonald's, Bud Dry, Busch Gardens, Discover Card and Unilever, earning industry accolades and helping clients achieve their business goals. Brourman has won numerous awards for creativity and effectiveness, including several Gold Effies.
Some of Brourman's accomplishments include developing a five-year remake for Unilever's haircare brands, and most remarkably, leading the dramatic six-year turnaround for JCPenney, which resulted in dramatic increases in sales, a +400% increase in stock price and a startling shift in consumer perceptions. Brandweek named JCPenney '2005 Marketer of the Year' and analysts dubbed it "the biggest turnaround in retail history."
In 2006, Brourman launched a more agile agency model called, Sponge. A full-service Consumer Engagement Agency, Sponge is building momentum as a partner that helps brands reach their hidden potential. Sponge recently won the Creative Agency of Record for AutoZone, the client's first in their 30-year history.
www.spongebrands.com
BEST TV BEST: The Great Schlep Using family members and friends as activists and calling it the Great Schlep was a stellar idea.
This video, like Obama's briscuit, goes beyond.
This is perhaps one of the greatest political ads in the history of political ads. It's a movement in and of itself.
This single piece has catapulted the site - and its goals - into pop-culture status overnight. What a game-changer.
Using Nana in a side-by-side was a genius way to break it all down and challenge psychological and political barriers. Silverman just nailed this one.
This is sure to have an effect in the Sunshine state's election... if Manischewitz Gooberman has anything to do with it.
Runner Up: Nike 'Fate'
This is a simple message told with an economy of cuts, from the ultrasound to the final hit.
Just wish the tag hit me as hard.
Still, this is a spot I could watch over and over again.
For these athletes, it is pure destiny. It's also pure gold. Stick 'em Troy.
BEST PRINT BEST: Orang Tua group 'Choking'
After a "what the _?" response, it became clear that the same peanut, is now in a larger size. How often do we get to see elephants giving the Heimlich?
Runner Up: Standard Bank: Convict
Yeah, I wouldn't give him my card either.
2nd Runner up: Pepsi Lifeguard
Looks like it's his lucky day. I don't think she had to be as busty to make the point.
I guess it demonstrates fair trade value of a can of Pepsi, but do we really want to imagine the sequel?
BEST OUTDOOR BEST: Pascal: Strawberry Burst
A billboard that catches your eye is one thing. One that creates anticipation is another.
Runner Up: Hamburg Railways: Teaser
A great example of how to make the audience feel the product's value before it even arrives.