A Laboratory for New Thinking

Sponge is an agency-lab for new thinking. Founded in Chicago in 2007 by President and Chief Creative Officer Paul Brourman, Sponge operates beyond the confines of the traditional agency mold, using an open, alchemic model that blends fresh perspectives to develop more visceral creativity. Our strategic acumen, media neutrality and eye for thought-provoking creativity allow us to forge the deeper human connections that establish lasting relationships between a brand and its consumers.

What we do 

  • Strategic Development/Revitalization, Digital Strategy, Innovation
  • Creative Content and Connections:  Digital/Online Content, Film/TV, Social Media, Print,  OOH
  • Design: Branding, Site Design, Packaging, Identity